Stop doing this on Pinterest, Pinterest mistakes to avoid

You need to stop doing this on Pinterest

I’ve been performing some account audits on Pinterest and I’ve found some repeated mistakes that are hurting people’s reach on this platform.

Today I’m listing those mistakes here so you don’t make them!

Before we start with the list, don’t forget you can always grab your FREE Pinterest checklist to help you get started with Pinterest marketing the right way and correct old mistakes (;

Okay, let’s get started!

  • Hashtags.

There was a time when it was okay to use hashtags on Pinterest and sometimes they “come and go”.

For example: If you added hashtags to your pin descriptions back in 2022, your pins wouldn’t go anywhere… then, sometime around 2023 they were “brought back”.

I had a client that allowed me to use her account as a guinea pig with the hashtags and one of them did get a decent amount of views, engagement and website visits…

But you know what my recommendation is? ALWAYS ALWAYS ALWAYS stick to your keywords.

Why keywords? Because Pinterest is a search engine, this meaning that people search for something, and they get results according to that search. That’s why you NEED them.

Psst… I have a done-for-you keyword list by niche here that also teaches you how to find even more keywords.

  • Re-pinning your own content.

Never, under any circumstance post the same things over and over to Pinterest, or save and re-save your own pins to multiple boards. That’s considered spammy and can get your account in trouble, some accounts get shut down for this.

If you post a pin about tips to meditate (just to give you an example), it’s for Jenny, a Pinterest user (also known as “pinner”) who happens to be interested in meditation, to save your pin to her Pinterest boards.

And hey, if your pin got 0 to 5 views after 24 hours and 20 views after a week that is perfectly normal, specially for accounts that are not older than 8 months, okay?

Eventually that same pin is gonna get a better reach if just leave it there, no need to delete it either. Just publish your pins once and then leave them alone, they will take off at some point.

Take a look at this case study of pins that don’t seem to have much going on at first and suddenly begin to grow more and more.

  • Using the same imagery.

Be careful not to use the same images and elements when creating a pin. The algorithm won’t be able to tell the difference. It’s okay to “Brand” your pins or use templates as long as you switch up elements, colors, imagery and wording.

And it’s not that you have to create new pieces of content all the time, use what you already have and make it look different. Take a look at these pin images, for example: They both go to the same post and they’re both branded, but they have different images and different words.

  • Boards lacking descriptions.

Descriptions not only exist to let Pinterest users know what your board is about, they are also going to let Pinterest know where your content should be displayed so you better add your keywords in there.

If you have a board that has a keyword for a title and has a description that includes keywords about let’s say health & wellness, Pinterest will put your pins where people are searching for health & wellness.

  • Board sections.

To be honest, I’m actually neutral about this but let’s just say that if you are about marketing, instead of having a Marketing board divided in sections such as “Social Media Marketing” and “Email Marketing”, it would be better to have those as boards themselves.

A board for “Social Media Marketing” and a board for “Email Marketing”. At least from my experience over the past years, having your boards like that helps your pins perform better.

  • Pinning unrelated stuff to your boards.

Remember how I told you earlier that your boards help Pinterest know where to place your content?

If you have a board full of random stuff and unrelated content (let’s say you have recipes and home decor in one same board, for example), Pinterest won’t know what to do with that.

The result? Your pins aren’t going anywhere: No views, no saves, no website visits, NOTHING!

“Gut health” content goes to “Gut health” board and “Skin care routine” content goes to “Skin care” board. It’s that simple.

  • Group boards.

I’m not gonna say that group boards are entirely bad but there is a way to use them.

You need to make sure they have keywords in title and description AND like I mentioned previously, all the content that is there must be related. The pins that are posted to that group board must have keywords too.

Also, if you publish one of your pins to a group board, you leave it alone in there and don’t send it to other boards because that’s re-pinning and it’s considered spammy, you don’t wanna do that.

Something similar occurs with Tailwind communities if you are using them, I don’t use Tailwind for my clients because often times, a good Pinterest strategy is more than enough.

Alright, this has been long enough.. I’ll let you go for now (; just making sure I make things as clear as possible. Please remember to grab your FREE Pinterest checklist and I’ll see you in the next post!